La Coste

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A love for the game, a passion for innovation and a certain French elegance. Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe

The Crocodile - The Story of a Symbol

During a trip to Boston with the 1923 Davis Cup team, René Lacoste notices a crocodile suitcase. “If you win, I’ll buy it for you,” jokes his coach Alan Muhr before a match. This anecdote, captured by a nearby journalist from the Boston Evening Transcript, is behind his nickname, “The Alligator”, and quickly becomes the brand emblem.